Keeping it Frank: Why this top Melbourne agent is starting their own brand with UrbanX

Born from the desire to create a legacy that his family can continue, Frank Squatrito has launched his namesake, Frank Real Estate powered by UrbanX. What sets Frank Real Estate apart in the real estate industry comes from his name itself – his frank and upfront approach.

Reflecting on why he loves real estate, Frank shares, “I am passionate about helping people achieve their dreams in real estate, I enjoy interacting with people, I love negotiating & auctioning, and I love the potential financial benefits.”

Having entered the real estate industry in 2014, Frank has devoted almost a decade to curating memorable experiences for families purchasing their dream homes and ensuring optimal outcomes for vendors through adept negotiation and auctioning.

The journey from contemplation to realisation spanned three years, driven by frustration with the limitations of existing agency structures. Frank emphasises, “Not being able to do things the way I believe they needed to be done, and not getting the full recognition for my hard work and dedication instead of building someone else brand and business.”

Collaborating with UrbanX was a deliberate choice for Frank, who values their innovative model. This partnership allows him to concentrate on his strengths while UrbanX manages backend operations. Summing up his experience thus far, Frank asserts, “So far, so good!”

Looking ahead, Frank is most enthusiastic about witnessing his brand flourish, becoming a source of pride, and pushing boundaries to reap the financial rewards of his hard work.

For fellow agents contemplating building their own business, Frank advice is, well frank: “Go for it!”

With Frank now empowered to solely concentrate on client support through his new partnership, combined with his dedication, expertise, and client-centred approach – If seek an agent in the North-western corridor in Melbourne, frankly, you won’t find better.

Visit the Frank Real Estate Website here.