Why did this dynamic duo launch their own brand with UrbanX? Take a peek

After more than a decade in the industry, Rhonda Schellnack and Steve Sekulovski have taken the long-awaited leap towards more freedom, launching Peek Property Group in collaboration with UrbanX.

Rhonda, drawing on her 20 years of real estate expertise shares, “I have wanted to build my own business for many years… I wanted to be able to give my clients an ‘extra’ something I couldn’t do when I was under management”.

The decision to establish their own business has been a long-standing dream for Steve and Rhonda. “I knew I had to take steps to make the dream become a reality,” Steve emphasises, acknowledging the need to take decisive action. Recognising that the perfect time may never arrive, they courageously took the plunge into being business owners.

However, for Rhonda, what drove her decision to finally make the jump was, “not being able to control the micro-management of working for an employer. With my own business, I will be able to make decisions in the best interest of my clients. I want everyone in my office to be on the same team with the same vision”.

Steve’s driving factor towards leaving the traditional agency model wasn’t only the increased freedom and work-life balance, but also how agents are perceived. “I wanted to change the perception of the industry and real estate agents as many get painted with the same brush”, Steve shares. He continues, “However, over my years I’ve been complimented on the way I conduct business from both sides of the transaction and strongly believe in client service, satisfaction and repeat business”.

For Rhonda and Steve, the decision to partner with UrbanX was an easy one, having family members with their own UrbanX partnership. Rhonda shares, “I noticed UrbanX on social media and began to research it. Then some of my family members ‘Empire Property Co’ told me they joined UrbanX. The rest is history”.

Steve commented, “We were impressed with the huge team and level of support, UrbanX handle all of the backend tasks of real estate that salespeople are not excited about or designed to do, allowing us to do what we do best, market property for sale”. He continued, “The entire UrbanX team is super-efficient and a well-oiled machine, running smoothly from one step to another and on the ball to ensure we hit the ground running”.

For aspiring agents contemplating the leap into entrepreneurship, Steve offers pragmatic advice: “Don’t wait; make the plan and do it. Otherwise, another five years will pass.” Rhonda passionately echoes this sentiment, encouraging others to seize the opportunity: “Go for it! People connect with people, not brands. Life is short—live and work under your own management. Build your dream!”

With Peek Property Group, Steve and Rhonda are poised to carve a distinctive path in the real estate landscape, blending creativity, expertise, and personalised service to redefine the client-agent relationship. And with the support of UrbanX, A little Peek can lead to big results.

Visit the Peek Property Group Website here.