News and advice

Standing behind her own brand: How one podcast sparked Katrina Arkley into action.

Arkley & Co is proud to announce the launch of their own real estate agency in Hobart, Tasmania. Founded by Katrina Arkley, a dedicated real estate professional with over 18 years of experience in the industry, Arkley & Co is set to redefine the real estate landscape in Hobart with a commitment to ethics, client-centric service, local expertise, and innovation.


Katrina has always loved being an agent. As she tells us, “Firstly, it’s the opportunity to play a pivotal role in people’s lives, helping them find their dream homes or make astute investments. The sense of satisfaction that comes from turning clients’ aspirations into reality is truly rewarding.”


But while she was consistently helping her clients with their future, Katrina felt that she didn’t always have full control of hers. After listening to a podcast featuring UrbanX CEO, Dan Argent, a light bulb went off and sparked her into action – it was time to break free and launch her own brand with UrbanX.


Creating Arkley & Co was driven by Katrina’s desire for independence and control over her work and financial future, and partnering with UrbanX has been a game-changer.


“They [UrbanX] have been amazing, every step of the way it has been stressless, engaging, exciting and supportive.”


With a belief in “embracing changes in the industry”, Arkley & Co thrives on the dynamic nature of real estate. With no two days the same, Katrina and her team are excited by the ever-evolving market conditions, diverse properties, and clients that ensure every day presents a unique challenge.


“What I’m most excited about for the future as a business owner is making a difference in the Hobart real estate market using technology and old-fashioned values of communication through various avenues.”


The one thing that won’t change? “Treating people the way you would like to be treated. It’s the guiding principle at Arkley & Co.”


Katrina’s unwavering dedication to helping clients navigate the complexities of the property market, coupled with her commitment to ethical practices, has earned her a reputation as a trusted and respected professional in the field.


For other agents thinking about building their own business, Katrina has a simple yet powerful piece of advice: “Just believe in yourself and do it!”


Arkley & Co is ready to serve the Hobart community with integrity, professionalism, and a passion for real estate.


Visit the Arkley & Co Website here.

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