News and advice

“Gnome Sweet Gnome” – Introducing The Horner Agency.

Josh Horner Launches The Horner Agency and unleashes its creativity with UrbanX.

The ex ‘Dancing With The Stars’ host turned real estate agent Josh Horner, has officially left the shadows of the traditional real estate agency model. In partnership with UrbanX, Josh has propelled himself even further into the spotlight, launching his alternative high-energy real estate business – The Horner Agency.

Bringing a real showbiz experience to real estate, Josh has found a way to combine two passions with the help of UrbanX. In his previous life, Josh was a professional ballet dancer in the Australian Ballet, starred in musicals across the globe, was a Creative Executive at Disneyland choreographing shows and parades, and had his own TV show ‘Oh My Josh’.

A reinvention into real estate was never planned, and Josh tells us “he fell into it when his dance career was ending.” But little did he know he would fall in love with the people and the profession, bringing his biggest performances to sell his clients’ biggest assets.

However, after working towards another business’ goals for 4.5 years, Josh was ready to make the step up. “Realising the amount of passion and energy I poured into this job compared to some of my previous colleagues or fellow competitors, it became apparent that other agencies wanted me to work for them.”

Adding to his desire to put the spotlight on his own business, Josh says his biggest frustrations were “being told NO, having thoughtful business decisions being shut down or dismissed, watching my bosses take their partners on holidays, and then being blamed for lack of energy in the office when all you do is pump out positivity, feeling used and unappreciated.”

In comparison to feeling unfulfilled, his experience with UrbanX has been liberating. As he explains:

“I got the call from UrbanX that showed me that I could make it on my own. They caught me in a moment of feeling exhausted at my previous company, so I thought why not take the leap and fly and boy does it feel free.

“I feel loved and supported by the entire team and they are very open to collaborating to make sure I am 100% happy with everything…It feels exciting”.

So, how does Josh intertwine his love of theatre with selling houses?

“People’s homes or castles are my new shows…I treat them like a theatrical production from the audition, getting the listing and winning a lead role as the chosen agent, to making them negotiate with me and winning the home for their family and celebrating that momentous occasion with a casual fun dance… letting them finish by an exit through the gift shop and live happily ever after. That’s what I love about my job.”

In addition to the theatrical dances, how is The Horner Agency unique?

“I have a frigging dancing garden gnome as my logo…I mean how camp and fun is that! I could walk in slow-mo on my phone like all the other agents, but I’m serious about making my business a fun connected experience that no matter what age you are you will connect emotionally and feel listened to and thought about for years to come.”

As he looks ahead, Josh is most excited about “Being rewarded for the amount of passion and work I will put into my clients and being accountable for any mistakes I need to learn along the way”.

Josh’s advice to other agents thinking about making the same move is simple, “You have to have that spark inside you or it won’t work…If you think you have what it takes and UrbanX keeps calling you then something must be working! Go for it!”

With The Horner Agency bringing the fun, glamour, and pizzazz to the Mardi and Watanobbi NSW real estate scene, we look forward to seeing Josh, and the properties he represents, take the centre stage.

Visit The Horner Agency websiteSee the article on Elite Agent

Are you ready to join UrbanX, Australia’s #1 platform for high-performing agents? Fill out your details below to have a confidential chat with our team.