News and advice

George Real Estate launches, making dreams become a reality

A husband-and-wife team of Sunshine Coast agents have launched their own business, George Real Estate, powered by UrbanX in the Noosa Hinterland. 

After first entering the real estate industry from service-based backgrounds over 6 years ago, Brian and Carlene George are excited to be able to capitalise on their industry experience and run their own business the way they want, by focusing on their clients. 

While working under the traditional real estate model, they felt like they were continually being held back by roadblocks, because of agency rules and restrictions. Motivated to do things differently, Brian and Carlene are excited by what the UrbanX platform provides for their business and how this will enable them to provide a premium level of service for all their clients. 

“UrbanX goes over and above for us, they react to everything quickly and after working in a traditional storefront Agency we honestly can’t believe how quickly everything is turned around and how easy they make it for us. They are full of ideas and their energy to provide them is so motivating. Only yesterday we had a 30 minute catch up with the marketing team and they provided 2 amazing ideas that we were able to execute quickly, which would have taken months previously.” 

“On top of this, the backend support they provide will give us more time to focus on our clients and growing our business.” 

Living and working in their local area, Brian and Carlene understand the importance of working under their own brand and the UrbanX team created a brand that incorporated everything they were looking for. 

“Pomona is a vibrant village and the Noosa Hinterland is an up and coming area, so we wanted our brand to be approachable. We wanted the George Real Estate brand to have a premium, homely feel without being pretentious. As business owners, we are excited to stand under our own brand and provide an amazing experience for everyone in our local market.” 

As Brian and Carlene launch their own business, we are excited to watch this husband-and-wife team, realise their dreams of working together under their own brand and selling real estate the way they want. 

Are you ready to say goodbye to agency rules and restrictions? Find out how UrbanX can support you to launch your own business! 

As seen in: 

Real Estate Business –

Elite Agent –

The Real Estate Conversation –