Who we are

UrbanX is defining a new era of agents.

At UrbanX, we believe the traditional model of agents working for agencies, and giving away half their commission, is dead. So, we decided to revolutionise the real estate industry and do it better!

Designed exclusively for high-performing agents, UrbanX offers a premium platform to be your own boss, build your own brand, earn more commission and keep more of it, while having more time so you can live your life. Whether that means more time to list & sell more properties, or to have more time with your family & friends – the choice is yours.

Co-founder and CEO of UrbanX, Dan Argent knows the struggles of being a high-performing agent and running his own agency. He has taken his industry experience over the last 17 years; both as an agent and a business owner and used them to build UrbanX into a premium offering to help you have the best of both worlds – work for yourself but without having to do everything yourself.

As your all-in-one partner, UrbanX will unlock your potential, and empower you to stand out from the crowd. Led by co-founders Steph Kong & Gayle Williams, our team of real estate professionals will take care of everything behind the scenes in your business including listing & contract administration, branding & marketing, accounts, payroll & trust accounting, training & development, and software & IT. Simply put, you sell the houses, and we’ll do the rest.

UrbanX has built a thriving community of Australia’s best agents who are unlocking their potential, and in turn, revolutionising the industry.

So, what are you waiting for? It’s time to take your career to the next level. Have your own business and your own brand with the support of Australia’s exclusive platform for high-performing agents. Together, let’s make real estate better.

Meet your team

Our team is built from experience in the field. Professionals in taking all the boring BS out of your day so you can focus on selling more.

Dan Argent 2021

Dan Argent

Chief Energy Officer (CEO)


Stephanie Kong

Chief People Officer


Gayle Williams

Chief Financial Officer


Sophie Gilboy

General Manager

Steve Rollings

Steve Rollings

Business Growth Manager

Heather Hawkins 2021

Heather Hawkins

Brand and Design Manager

Ben Crow 2021

Ben Crow

Head of Marketing

Alex McHugh 2021

Alex McHugh

Digital Marketing Xpert

Serena Osborne 2021
Tenika Davies 2021

Tenika Davies

Business Manager – VIC & NSW

Vannin Elliott 2021

Vannin Elliott

Onboarding Concierge

Sarah Davis 2021

Sarah Davis

Business Analyst

Danica Smith

Danica Smith

Onboarding Xpert

David Watt

David Watt

Business Development Manager

Dan Thompson

Dan Thompson

Business Development Manager

Natalia Oriti-Woolley

Natalia Oriti-Woolley

Business Manager


Marisa Romeo

Agent Concierge Team Leader


Kim Lawson

Finance Concierge Team Leader