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‘It’s Not About the Numbers—It’s About People’: How UrbanX Empowered Irena Marasea to Launch Her Boutique Agency

Irena Marasea, a household name in Brookwater real estate, is charting an exciting new chapter with the launch of her agency, Irena Property. With over 18 years of record-setting experience and a deep passion for the industry, Irena Property is set to redefine the real estate experience for Brookwater and its surrounding suburbs. 

For Irena, real estate has always been more than just transactions; it’s about building long-term partnerships. “What continues to excite me today is the ever-changing nature of the industry and the genuine impact I can have on people’s lives,” she shares. “Every property tells a different story, and every client brings unique aspirations. I thrive on transforming these aspirations into reality while building lasting relationships along the way.” Irena’s approach is personal, strategic, and unmatched. Her attention to detail—whether in marketing, staging, or understanding a property’s unique story—has garnered her a loyal client base built on referrals and repeat business. 

Before stepping into the world of property, Irena honed her problem-solving skills in diverse fields, including air traffic control and software engineering at Boeing. Armed with degrees in Mathematics and Computer Sciences and a Master’s in Quality Management, Irena seamlessly blends analytical precision with creativity and care in her real estate practice. “I pivoted to real estate 18 years ago when my daughter was little, as it suited my lifestyle as a mum,” Irena recalls. Since then, she has thrived in the industry, most recently managing the resales division of Brookwater Residential, where she developed an intimate understanding of the local market. 

After years of success under established brands, Irena decided it was time to create something truly her own. “I wanted more control over my career path and the decisions I made in my role. Before branching out, my biggest frustration was not having complete autonomy over how I could serve my clients. Working under another brand offers stability, but it comes with restrictions. I wanted to create a more personalised, boutique approach aligned more with my values. she explains. With Irena Property, she has built a business model that prioritises client success, genuine relationships, and personalised service. 

The journey from concept to launch took two years, a period of meticulous planning and reflection. Partnering with UrbanX played a crucial role in this process. “UrbanX’s commitment to working with the best agents sold me,” Irena says. “From the concept of the business name to their designs, the service has been impeccable. I look forward to our long business relationship together.” 

Irena Property is more than just a real estate agency; it’s a lifestyle brand that blends data-driven insights with genuine care for clients. “Our branding aims to capture our analytical approach alongside the personal touch we bring to every client interaction,” Irena explains. From exclusive property staging services to sharing favourite recipes with the community, every detail reflects a commitment to excellence. Irena’s staging services transform homes into aspirational spaces, enhancing their market appeal. This, combined with her comprehensive knowledge of local buyer preferences, ensures exceptional results for her clients. 

As Irena embarks on this new venture, her excitement is palpable. “I’m most excited about building a premium agency that maintains the highest service standards while expanding our reach,” she says.  

The future for Irena Property includes plans for growth, but the foundation remains the same: genuine relationships, market wisdom, and a passion for property. 

For agents considering building their own business, Irena offers this advice: “Ensure that your business model aligns with your values and what you really want out of life. Success comes from being authentic and creating a service that genuinely benefits your clients. The rest will follow naturally.” 

With Irena’s vision and dedication, Irena Property promises to be a trusted partner for generations of homeowners in Brookwater and beyond. 

Visit the Irena Property Website here.

UrbanX is where the best go next. So, if you’re ready to make the best move of your career, talk to us today.