News and advice

Meet the UrbanX Team: Alex McHugh


Alex McHugh 

Your Role:  

Digital Marketing Xpert  

What do you do in your role:  

I work closely with our partners to support them with all their marketing from strategy to development and implementation of all digital marketing collateral across social ads, Google ads, newsletters, and website, with the aim to create a highly effective lead generation machine and to turn them into an attraction business.  

In my role I make sure that all their marketing is consistent, I keep them up to date with the latest industry trends to ensure that they have peace of mind in regards to their marketing, so they can focus on listing and selling. 

Time at UrbanX:  

I’ve been at UrbanX for almost 2 years. I started with the business back in June 2020 and have enjoyed working with all our agent partners over that time. 

What you love about working at UrbanX:  

I love being able to support our partners to drive new leads for their businesses. By working closely with my partners, I can understand what they want to achieve and create bespoke marketing campaigns specifically for everyone. There is no better feeling than building a campaign with someone and it being successful. Success for me is not only about delivering new leads but when those leads convert into new listings and sales. 

Favourite UrbanX Memory:  

My favourite UrbanX memory was presenting about marketing at the first UrbanX YOUniversity Event (XCON). It was a great way to meet all the partners face to face and showcase how marketing should be done. Marketing is a passion of mine, so it was great to be able to share my knowledge with everyone who attended. 

What do you do outside of Work? 

Outside of work I spend as much time as I can with my family. Other than spending time with my family, I love music and really enjoy watching and playing football. 

Favourite place you have been and why:  

My favourite place that I have would have to be Hamilton Island. I went there last year and loved everything about it. There was so much to do and it really felt like a holiday. Outside of Australia, I love Singapore. It’s such a great city.