A Brisbane-based business has established the nation’s first carrot-and-stick agency model – and it gives clients direct influence on how much agents can earn.

Under the model introduced by UrbanX, vendors can rate their sales agents, with the size of agent’s commissions on the line, if their service and results prove to be regularly sub-par.

Head of UrbanX, Dan Argent, said the new approach to commissions is long overdue and has the potential to turn the industry on its head.

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